Be it a commercial space, a hotel or a resort, you want your brand’s persona to be reflected throughout.
The underlying advantage of going “personal”, is an enhanced affinity that the guests might resonate with your brand, making them returning guests. Similarly, customised soft furnishings can have distinctive, individualised designs that suit the preferences of each client.
Let’s explore 6 fail-proof ways to tailor your experiences for your commercial spaces, hotels or resorts to stand out:
1) Custom Creations
- Understand your target audience: Who are they?
- Analyse your customer’s persona: What do they do, and what are their characteristics?
- Study the expanse of diversity you’re catering to: Is my project set to cater for international guests, business travellers or locals?
Designers can then provide personalised design options that are tailored to each client’s specific needs and preferences through customisation.
2) Define the Essence of your Hospitality Projects
Unlike pre-made options, custom soft furnishings help design unique and distinctive spaces.
- What is the USP of my project?
- What is the USP of my brand?
- What are the core facets we need to stand apart as a brand?
- What are the emotions I expect the clients to feel once they enter the property?
3) Unleashing Creativity
One of the most significant advantages of customisation is that it gives freedom to unleash creativity.
Customisations help create soft furnishings that are truly one-of-a-kind by working with talented artisans and manufacturers. This allows designers to create spaces that leave a lasting impression on visitors.
Pro tip:
Customers are more likely to remember and be loyal to a brand as a result of this attention to detail. This can be done by incorporating company logos, colours, or motifs into curtains, blinds, upholstery, and other soft furnishings.
4) Are Tailored Soft Furnishings the Perfect Fit for Your Hotel?
Before you start looking out for soft furnishings collaborators, you need to develop a brief. Asking questions like, “What kind of a tailored approach am I looking for?” or “What is the ultimate experience I’d like to deliver?”, can be a good start.
Tailored soft furnishings perfectly fit specific spaces, maximising functionality and aesthetics. Custom-made soft furnishings are made to exact measurements and are an ideal fit for windows and furniture.
5) Design is in the Detail
Custom soft furnishings demonstrate attention to detail and a dedication to high quality. Every design aspect, including the stitching and trimmings, can be changed to achieve the perfect finish.
6) Versatility
To ensure a timeless appeal, designers can customise the soft furnishings to fit traditional and modern spaces.
Pro tip:
Develop a personal emotional connection with customised soft furnishings.
Tailored Soft Furnishing – in a Nutshell
There is no denying the influence of customisation. Soft furnishings can be made to fit unique tastes and preferences, resulting in distinctive, individualised designs that make an impression.
Commercial spaces and hospitality establishments can create a unified and immersive environment that appeals to customers by reflecting brand identity through custom-made soft furnishings.
Still in the dilemma of how to customise your hospitality/commercial project? Get in touch with us today.